Florist Stockwell Privacy Policy Overview

Name: ALL OF ME
Brand: Florist Stockwell
Price: 100.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Florist Stockwell collects, uses, stores, and protects personal data when you place an order with us. It applies to all customers ordering from Florist Stockwell in Stockwell and surrounding districts. We are committed to safeguarding your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (GDPR).

What Personal Data We Collect

To provide our flower delivery and related services, we may collect the following types of personal data:

Identity Data: such as your full name and, where relevant, the recipient’s name.
Contact Data: including billing address, delivery address, telephone number, and ordering customer’s contact details.
Order and Transaction Data: information about the products or services you purchase, including payment details (note that we do not store full payment card information; transactions are processed securely by third-party payment providers).
Communication Data: correspondence records if you contact us regarding your order or customer experience.
Technical Data: such as your IP address, browser type, operating system, and information collected through cookies, if you visit our website.

We do not knowingly collect data from children under the age of 16. If you believe a child has provided us with personal data, please notify us so we can remove it.

Lawful Basis for Processing Your Data

In compliance with the GDPR, Florist Stockwell only processes your personal data on the following lawful bases:

Contractual Necessity: We require certain information to process, fulfil, and deliver your order, and to provide customer service. Without this data, we cannot fulfil your purchase requests.
Legal Obligations: Where required by law, we process certain information, e.g. tax records and fraud prevention.
Legitimate Interests: To improve our products and services, prevent fraud, and ensure security. We always consider your rights and interests before processing data on this basis.
Consent: In cases where we ask for your explicit consent (e.g., marketing communications), you have the right to withdraw that consent at any time.

How We Use Your Personal Data

We use your data only for the purposes for which it was collected, including:

Processing and delivering orders
Managing and resolving customer queries
Improving our services and business operations
Complying with legal and regulatory obligations
Sending transactional communications regarding your order
Where agreed, informing you about relevant offers or updates related to Florist Stockwell

How We Retain Your Data

We hold your data only for as long as is necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. Typically:

Order and transaction records are retained for up to six years, as required by accounting and tax laws.
Basic customer information is reviewed regularly and deleted when no longer required.
Communications and feedback may be stored for a maximum of two years, unless a longer retention is necessary for dispute resolution or legal compliance.
If you opt-out of marketing communications, we retain just enough of your data to ensure we respect your preference.

At the end of the retention period, your data will be securely deleted or anonymised.

Data Processors and Sharing

In the course of providing our services, we may share your data with third-party service providers (processors) who act strictly on our instructions. These include:

Payment processing companies (handling your payment securely)
IT system providers (hosting, website management, secure data storage)
Delivery couriers (facilitating the delivery of your order)
Professional advisers (such as accountants or legal professionals, only as required by law)

All our third-party service providers are required to respect the security and confidentiality of your personal data and to treat it in accordance with the law. Personal data is not sold, rented, or traded for marketing purposes with third parties.

Your Rights Under GDPR

As a data subject under the UK GDPR, you have several rights regarding your personal data. These include:

Right to be Informed: You have the right to be informed about our data collection and processing activities.
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: If any data we hold is inaccurate or incomplete, you can request it be updated.
Right to Erasure (‘Right to be Forgotten’): In some instances, you may request that we delete your personal data.
Right to Restrict Processing: You can ask us to limit the way we use your data in certain circumstances.
Right to Data Portability: You can request your information in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to processing in cases such as direct marketing.
Rights in Relation to Automated Decision Making and Profiling: Florist Stockwell does not use automated decision making that has legal or significant effects on you.

To exercise any of your rights, please contact us using the contact details provided on our website or within your order confirmation documents. We may require proof of identity before processing certain requests to protect your privacy.

Data Security

We have implemented appropriate technical and organisational measures to safeguard your personal data against accidental loss, unauthorised access, alteration, or disclosure. Only authorised personnel and service providers access your data, and they process it only as necessary for their roles.

International Data Transfers

Your personal data may be processed outside the UK or European Economic Area if our processors operate internationally, but only where adequate safeguards (such as Standard Contractual Clauses or adequacy decisions) are in place to protect your information.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in the law or our practices. If we make significant changes, we will take steps to inform you clearly and promptly. The most current version will always be available on our website.

Contact and Complaints

If you have any questions about this Privacy Policy or how Florist Stockwell handles your personal data, please contact us via the methods found on our website. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how your data is handled.